Who Am I?

Entrepreneur, Coach to Entrepreneurs, Start-up Mentor, Podcast Host, and CrossFit enthusiast

My favorite quote: 

”In the middle of difficulty, lies opportunity".

Albert Einstein

> 20 Years of Experience

Successfully managing and growing SMEs in multicultural environments (South East Asia)

Strong Business Skills

Leadership, business strategy, B2B sales, financial management, I'm a generalist.  

Critical Thinking

High ability to make sense of the big picture, ask questions and focus on what matters the most. 

People Centric

Passionate about transforming people through coaching, mentoring and advising. 

Practical & Realistic

Providing first-hand business experience

Laurent Notin in coaching action

Results Oriented

I am a French national who left France at 23, spent 20 years in South-East Asia, before relocating to Finland in the summer of 2019. 

My professional background is in market research and advertising, where I ran small businesses of up to 150 people across 3 countries.  

My father was an entrepreneur, and so was his own father. I've always worked for entrepreneurs myself (the kind that gives you the keys and asks you to run their business on their behalf like if it were yours), then became a shareholder before starting my own entrepreneurship journey. 


I've always cared more about others than about myself. I've developed a passion for coaching, mentoring, advising and training people throughout the years.  Combined with my entrepreneurial mindset, becoming a coach to entrepreneurs just made sense. 

To help you get things done

Today, I combine my experience and expertise to unlock entrepreneurs from situations they create when they become the bottleneck in their business. 

How do I do it?

  • Advising: I provide no-fluff, practical tips and training, steer, and advice about entrepreneurship. 

  • Supporting: I generate opportunities for entrepreneurs to pause, zoom out of their businesses, and look at the big picture instead of the day-to-day operations. We seek out solutions together, focusing on what matters most instead of being lost in details.


  • Inspiring: I create valuable content, because, like anybody else, business owners need to refill their inspiration bucket from time to time.


  • Asking: Above all else, I ask questions, a lot of them, and challenging ones.  

Laurent Notin, practical coach for entrepreneurs

High Business Ethics

Making a difference, authentic about who I am and what I stand for

Continuously educating myself to better serve my clients

What do I do?

I host Inter:views, Cracking The Entrepreneurship Code podcast. I want to help (wannabe) entrepreneurs better navigate their difficult entrepreneurial journey. 


I'm a Coach To Entrepreneurs. My approach is unique as I combine coaching techniques with practical advice based on more than 20 years of experience running companies as well as top-notch insights I learn from my podcast guests. 


I provide Training Courses about the fundamental skills every entrepreneur should possess to accelerate their business growth. Each course follows a key principle: a little theory, a lot of practicality!

I also produce regular content for entrepreneurs and start-up founders like my eBook, blog, a weekly newsletter and other resources available in the media section. 

I am an Oxygen Advantage Functional Breathing Instructor. Just as the best athletes pay attention to the way they breathe, you must learn to do the same as an entrepreneur. I can provide scientific breathwork and work with entrepreneurs to optimize health, mental clarity, and performance.

Last but not least, giving back and transmitting my knowledge is also an essential element of who I am. 

That's why I'm actively involved in the start-up community, supporting young (and not so young) entrepreneurs living their dreams: I'm a Start-up Mentor in several organizations such as Red Brick and Nordic Start-up School.

Continuous Learner

To better advise my clients

What makes me relevant?

I have always cared more about others than I care about myself. I love talking issues with people, trying to find solutions together or teach them something new. I'm genuinely curious about people and interested in their successes. 

Half of my career was spent in the market research industry. It taught me one critical skill: asking questions. With the right questions comes the right answers. Questions are the pieces that link my work all together. The higher the quality of my questions, the more impact I make.

I've always worked for entrepreneurs before becoming one myself. I started managing small companies at an early stage in my career with little help from the owners. I had to figure it out and acquire new skills by myself. I experienced great successes and failures. I speak the same language as entrepreneurs and small business owners, I sat in their seats.

In 2014, I felt into CrossFit and it literally changed my life. It saved me from a burn-out and gave me the discipline I was lacking to better take care of my body. I have since been the fittest version of myself. I incorporate what I learn from it (e.g. discipline, challenge, time, wellness) into my work.

I've been practicing introspection for more than 11 years. Introspection is the examination or observation of my own mental and emotional processes. I've been learning to identify and control my emotions. Emotional Intelligence (EQ) is a skill that every entrepreneurs need to develop. 

High business ethics