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I am sure you have heard the saying “the shoemaker’s son has no shoes”. That is because shoemakers dedicate their time to repair their customer’s shoes and neglect their own children’s. I have the feeling that the same saying can be applied to the coaching industry: we spend so much time providing clarity to our clients that we forget to clarify what we do. This situation can lead to misunderstandings about what coaching stands for.
A Definition of Coaching
The best definition of coaching I know comes from Timothy W. Gallwey, the author of The Inner Game: “Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them.”
Coaching, regardless of the specialty, focuses on the individuals. It assumes that people already have the answers in them, but sometimes need external help to dig them out. Coaches recognize that the internal obstacles are stronger than the external ones, facilitate the removal of such internal obstacles, and provide guidance to implement remedial actions.
3 Skills Great Coaches Must Hone
Coaching requires a set of specific skills. Below are what I consider the 3 most important ones.
The 4 Phases of Coaching
The coaching process can be divided into 4 stages:
What can you expect from being coached?
Coaches are not advisors, lecturers, teachers or consultants. They act as mirrors, sounding boards or facilitators. If you are hesitating whether you should hire a coach or not, consider the following benefits coaching can provide you with:
We are always better than what we think we are. Coaches help find the way.
PS: Ready to try coaching and see the results by yourself? Then book a free Coaching Discovery Session with me.
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Joakim Achrén is the founder of Elite Game Developers. His passion is to help people build successful games companies. He has been a game's entrepreneur for 15 years, previously founded Next Games, Ironstar Helsinki, and he was an early employee at Supercell.
In his podcast, we discussed tactical and philosophical topics, everything that goes into leadership, company culture, values and taking care of oneself. We also explored why we both believe that CEOs, taking the game industry as an example, should all hire a Business Coach.
Questions that we cover in this episode:
Listen to the podcast now.
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Finding clients can prove to be a tough challenge for many entrepreneurs.
I recently talked to a friend who, after enjoying a long and comfortable period of having projects come to her through referrals, had to go on the road again.Because she was not prepared for such a situation, she was suddenly taken out of her comfort zone, feared rejection, and did not know how to proceed.
Selling is hard, granted. One can easily get discouraged trying to meet prospects who do not necessarily want to see you. Waiting for the phone to ring is an easier option. The problem though, is that you could have the greatest product or service in the world, if the phone does not ring, you have absolutely zero business.
When clients do not come to you, then you need to go to them. They will start coming to you once you have created enough trust so that others recommend your brand. And even then, you need to remember that selling always continues: What you don't do today will impact your business in 6-month's time. Unlike my friend, you should maintain sales activities regardless of your business economic conditions to reduce future risks.
Here are 5 actions you can take today to avoid such a situation tomorrow:
Switch your sales mode on at all times.
PS: Selling is not a one-off event. You need a process to both getting clients and keeping them on board. For instance, how to deliver on your promises, build relationships and close more deals? Assess your selling process efficiency: book a time on the calendar for a free coaching session with me.