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Finding clients can prove to be a tough challenge for many entrepreneurs.
I recently talked to a friend who, after enjoying a long and comfortable period of having projects come to her through referrals, had to go on the road again.Because she was not prepared for such a situation, she was suddenly taken out of her comfort zone, feared rejection, and did not know how to proceed.
Selling is hard, granted. One can easily get discouraged trying to meet prospects who do not necessarily want to see you. Waiting for the phone to ring is an easier option. The problem though, is that you could have the greatest product or service in the world, if the phone does not ring, you have absolutely zero business.
When clients do not come to you, then you need to go to them. They will start coming to you once you have created enough trust so that others recommend your brand. And even then, you need to remember that selling always continues: What you don't do today will impact your business in 6-month's time. Unlike my friend, you should maintain sales activities regardless of your business economic conditions to reduce future risks.
Here are 5 actions you can take today to avoid such a situation tomorrow:
Switch your sales mode on at all times.
PS: Selling is not a one-off event. You need a process to both getting clients and keeping them on board. For instance, how to deliver on your promises, build relationships and close more deals? Assess your selling process efficiency: book a time on the calendar for a free coaching session with me.