Efficient Business strategy

The 5 Elements of An Efficient Business Strategy

Would You Drive A Car blindfolded?

12 Videos + 1 Bonus Video

12 Practical


1h Free Consultation with me

Would you drive a car blindfolded?


Most of you will answer no, because the risk to crash, hurt yourself and others is too high.

Would you drive a business blindfolded?


You should also answer no, for exactly the same reason: The risk to crash, hurt yourself and others is too high! Nonetheless, many business owners underestimate the need for a strategy and therefore put their businesses on the path to failure.


  • Understand what a business strategy is using the car analogy

  • Learn the 5 key elements of any efficient business strategy

  • Ask the right strategic questions


  • Practical training course immediately applicable within your business context, regardless of your industry

  • Excellent opportunity for brainstorming and team bonding using the exercises provided in the notebook

  • Framework that has been successfully tested with clients

  • 1h free consultation with me (within 2 months after purchase) to discuss your business strategy into more details


  • All videos include embedded sub-titles 

Business leaders shake hands

This course is ideal for...

  • Business Leaders

  • Entrepreneurs, Business Owners

  • Head of Departments, Managers


Introduction (2:25)

  • Introduction to the course
  • Objectives

Video 1 - Defining Business Strategy (6:34)

  • The car analogy
  • Definition of a business strategy

Video 2 - The Purpose (WHY) (3:15)

  • Start with why
  • Avoid confusion between objectives and purpose

Video 3 - Find Your Why (5:34)

  • How to find your purpose?
  • Examples

Video 4 - The Values: Your Brand (4:15)

  • Definition of a brand
  • A brand as the vehicle for your purpose

Video 5 - The Values: Your Clients (6:29)

  • Everyone is not your customers
  • The Ideal Client Profile (ICP)

Video 6 - The Values: Your Product (5:56)

  • Understanding your real product
  • Functional vs. emotional attributes

Video 7 - The Objectives (WHERE+WHEN) (3:26)

  • The S.M.A.R.T matrix
  • Example

Video 8 - Setting Up Objectives (3:26)

  • The reverse schedule
  • SWT tool

Video 9 - The Execution (HOW) (3:33)

  • Planning
  • Example

Video 10 - The Process (4:03)

  • Moving is not achieving
  • Design real differentiating activities

Video 11 - The Evaluation (5:48)

  • Set up KPIs
  • Example

Video 12 - Align Your Staff (5:33)

  • Engage your staff
  • Increase their strategic thinking

Conclusion and a Gift (2:28)

  • Summary of key learnings
  • A gift for you

Bonus Video - Are You Asking The Right Questions? (9.56)

  • 4 practical techniques to ask better stratregic questions

Terms & conditions

  • Upon purchase you will be given a user name and password to access the online training course.

  • Videos can be viewed online only. The exercise notebook can be downloaded in a pdf format. 

  • This user name is non-transferable. 

  • The payment is non-refundable.

Price (excl. VAT): 250€