Efficient Business strategy

The 5 Elements of An Efficient Business Strategy

Would You Drive A Car blindfolded?

12 Videos + 1 Bonus Video

12 Practical

Exercises

1h Free Consultation with me

Would you drive a car blindfolded?

 

Most of you will answer no, because the risk to crash, hurt yourself and others is too high.

Would you drive a business blindfolded?

 

You should also answer no, for exactly the same reason: The risk to crash, hurt yourself and others is too high! Nonetheless, many business owners underestimate the need for a strategy and therefore put their businesses on the path to failure.

Objectives

  • Understand what a business strategy is using the car analogy

  • Learn the 5 key elements of any efficient business strategy

  • Ask the right strategic questions

Benefits

  • Practical training course immediately applicable within your business context, regardless of your industry

  • Excellent opportunity for brainstorming and team bonding using the exercises provided in the notebook

  • Framework that has been successfully tested with clients

  • 1h free consultation with me (within 2 months after purchase) to discuss your business strategy into more details

 

  • All videos include embedded sub-titles 

Business leaders shake hands

This course is ideal for...

  • Business Leaders

  • Entrepreneurs, Business Owners

  • Head of Departments, Managers

Content

Introduction (2:25)


  • Introduction to the course
  • Objectives




Video 1 - Defining Business Strategy (6:34)


  • The car analogy
  • Definition of a business strategy




Video 2 - The Purpose (WHY) (3:15)


  • Start with why
  • Avoid confusion between objectives and purpose




Video 3 - Find Your Why (5:34)


  • How to find your purpose?
  • Examples




Video 4 - The Values: Your Brand (4:15)


  • Definition of a brand
  • A brand as the vehicle for your purpose




Video 5 - The Values: Your Clients (6:29)


  • Everyone is not your customers
  • The Ideal Client Profile (ICP)




Video 6 - The Values: Your Product (5:56)


  • Understanding your real product
  • Functional vs. emotional attributes




Video 7 - The Objectives (WHERE+WHEN) (3:26)


  • The S.M.A.R.T matrix
  • Example




Video 8 - Setting Up Objectives (3:26)


  • The reverse schedule
  • SWT tool




Video 9 - The Execution (HOW) (3:33)


  • Planning
  • Example




Video 10 - The Process (4:03)


  • Moving is not achieving
  • Design real differentiating activities




Video 11 - The Evaluation (5:48)


  • Set up KPIs
  • Example




Video 12 - Align Your Staff (5:33)


  • Engage your staff
  • Increase their strategic thinking




Conclusion and a Gift (2:28)


  • Summary of key learnings
  • A gift for you




Bonus Video - Are You Asking The Right Questions? (9.56)


  • 4 practical techniques to ask better stratregic questions





Terms & conditions

  • Upon purchase you will be given a user name and password to access the online training course.

  • Videos can be viewed online only. The exercise notebook can be downloaded in a pdf format. 

  • This user name is non-transferable. 

  • The payment is non-refundable.

Price (excl. VAT): 250€ 

 

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