With Great Questions Comes Great Answers!

Build your mindset and strive as an entrepreneur

I'd like my blood pressure down again. I'd like to regain the confidence that I used to have… that my company will survive through Covid, and turnover, and everything else. Peace of mind about the future of the company is what I miss.”

This is how a client described his situation the first time we talked.

Most entrepreneurs worry a lot. It comes with the job.

Usually, it starts with stories in your head. About what, how, and why things will go wrong. And you know as well as I do you’ll never find the answers that give you the reassurance you need… so you end up creating more stories and add a heap more worry on top of your worry!

It’s a nasty vicious circle.

Anyway, my client was struggling because he, like many entrepreneurs the world over, was creating stories in his head. And so, despite knowing exactly what he needed to do he was paralyzed.

Can you relate?

If so, I need to tell you that the longer you remain in this state, the more impact it will have on your business.

I believe entrepreneurship is the toughest job there is. It requires to be a generalist in so many areas like financial management, marketing, sales, legal, production, etc.

But you need to realize that being an entrepreneur starts in your head.

Entrepreneurship is all about mindset. Yet, we think it’s first about skills.

So let me be clear: Your technical skills are important but they’re nowhere near as important as your mindset!

Listen to Brian Mac Mahon, the Founder of Expert Dojo, an international Accelerator that has invested in more than 150 companies since 2018 (Inter:views, episode 20): “You have to start with the main criteria of your journey that everything possible will go wrong. The first thing you need to sort out is your fortitude. You have to make sure that your mindset is in a place where you’re ready.”

Or, perhaps you’ll believe Kara Godin, the Founder of Hint Inc., the leading unsweetened flavored water in the USA (Inter:views, episode 76) when she says: “None of this is brain’s surgery. It takes resilience, it takes dedication, and it takes the ability to get exhausted and get back up again. You have to be able to hear the word no, and keep getting back up again.”

And if you still need some convincing, let me turn to Pat Flynn, the Founder of SPI Media, (Inter:views episode 83): “Whether you think you can or can’t, you’re right. This is why I always look for the challenge and then what might happen after that challenge. What is the thing that I know would happen if I go through and I conquer this, I get through this wall? It’s all about mindset.”

So if you would like to grow the right mindset and strive as an entrepreneur then you’ll be delighted to learn you can achieve it (and more) through my...

Coaching Services

One thing I’ve learned over the years is most entrepreneurs don’t resist change. On the contrary, they embrace it.

However, they do resist others pointing out their flaws and telling them what to do like they’d need to be fixed.

This is why coaching is the perfect solution for entrepreneurs who need help to overcome their challenges: You’re never told what to do. Instead, the focus is on you and your mindset.

Let me explain: Coaching is about unlocking your potential. It assumes that you already have the answers in you, but you need external help to dig them out.

As a coach, I’m not here to tell you what to do because you know your business better than I do. I’m here to help you find the answers that will put you (back) on the right track, regardless of the situation you’re in.

"Laurent is a fabulous business coach - he asks just the right questions to help me unlock aspects of my job that are holding me back. He helps me keep on track of all parts of the job, particularly the parts I would like to pretend I don't want to do! He has helped me a lot!”

- Bridget McIntosh, Founder, Energy Lab Cambodia

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How does coaching with me work?

1) I ask you a lot of questions

Questions will help you find your own path, instead of telling you what to do. With great questions, you’ll be more aware of the current behaviors you’re using, the results you’re (not) getting, and the changes you need to make.

I spent half of my career in the market research industry. It taught me the critical skill of asking questions. We had a saying: With the right questions comes the right answers.

And questions are central to coaching.

The higher the quality of my questions, the more impact I’ll make, and the more results you’ll get.

"Laurent has an amazing talent to make you clarify your business by asking questions and challenging you. As an entrepreneur, you have multiple things to do and there is never enough time. With Laurent's coaching, you are able to see what is important and keep the focus on what matters".

- Jesse Suomela, Founder, TwistedArk

2) I listen to your answers

I spent half of my career in the market research industry. It taught me the critical skill of asking questions. We had a saying: With the right questions comes the right answers.

And questions are central to coaching.

The higher the quality of my questions, the more impact I’ll make, and the more results you’ll get.

"I was at a moment of self-examination. Everybody is looking at me for inspiration, motivation, but where do I get mine? How do I refill my bucket? Thinking outside of the box is a big deal for me. It forces me to sit down and think differently. It feels like a conversation, no bureaucracy, no corporatism. It’s like a chit-chat".

- Paul Baker, Founder, St Pierre Groupe

3) You develop the right mindset

The underlying purpose of coaching is to build your confidence. As you reach the goals you set at the beginning, you’ll prove to yourself beyond doubt that you can be successful.

Reaching these goals is vital because a coaching collaboration with no results or success can do more damage as it may undermine your self-confidence.

You see, you don’t buy coaching. You buy the results coaching brings to you.

Your limiting beliefs are big blocks to your own success. Beliefs – like emotions - can create endless stories in your heads, and get you stuck.

I will find ways for you to recognize such beliefs and show you that you’re more capable than you think.

"Laurent is great - both personally and professionally. He's really helped us as a coach, enabled us to focus on our strengths whilst acknowledging and working on our weaknesses, and is exceptionally good at doing that "magic" coaching thing where he doesn't actually tell us the answers/solutions to what we're trying to achieve, but instead makes us figure it out for ourselves. The result is a lot of clarity, greater motivation, and of course better results. Worth every penny and then some 🙂".

- Jake Wallis, Co-Founder & CEO, For Nomads Group

4) You get the steer and advice you need

I worked for entrepreneurs for 18 years before becoming one myself.

I started managing small companies at an early stage in my career with little help from the owners.

I had to figure it out and acquire new skills by myself. I experienced great successes and failures.

I speak the same language as you because I’ve been sitting in your seat. Chances are I’ve already dealt with the issues you’re dealing with, either personally or through a client.

So, there will be times when I provide you with practical advice because I have the perspective you may lack.

"One thing that I think everyone can admit - no one is perfect. Everyone needs help and that's why I think coaching is something everyone should do, especially leaders. But more than just ourselves, we have responsibilities to our employees. I think the thing that speaks the loudest to me with working with Laurent is when he had me start coaching my employees. I remember one time I was working with one of my best employees and we went through an exercise on what he was spending his time on each week. Eventually, we eliminated some of the things he was doing in favor of far more effective things. Over the next few weeks his productivity seemed to double and he said to me "I feel like I quit another job".

- Tom Hammond, co-Founder, UserWise

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What are the benefits of coaching for you?

Think about it this way:

There’s a You before you start the coaching collaboration.

And then, there’s a You, a better one, the one with the right mindset, after.

That’s the biggest benefit you’ll get out of coaching.

Plus, some extra:e extra:

Clarity
Focusing on the right issues and set priorities

Empowerment
Giving you accountability and steer to meet your objectives

Efficiency

Reducing your stress level, and getting things done

Innovation

Providing new working methodologies and tools to tackle your issues

Inspiration

Thinking outside your company’s environment, and your assumptions

"Laurent is a great coach! If you manage a business and need someone to challenge you to get into better shape, then consult him."

- Richard Burrage, Founder, Cimigo

"Very practical, no fluff business coach. If you would benefit structure and no-nonsense straight-talking business coach, try a session with Laurent".

- Joey Ra, Cambodia's First Co-Active Coach

Three unique coaching services to suit your goals, schedule, and budget

If you’re interested in working with me, you have three options:

1. The Scan

It's the perfect product if you're a busy entrepreneur, and want to get quick and immediate results without a long-term commitment. It's a one-off online session via Zoom, lasting around 1 hour (plus or minus 10mn) during which we will:

Look at how much of the bottleneck in your business you have become. I will take you through a set of 17 potential bottleneck symptoms that are based on my 23 years of experience working with entrepreneurs and the more than a 100 conversations I've had with guests on my podcast

Identify the most critical issue that needs to be addressed

Come up with a practical plan of action you can immediately use

In addition, you will receive the full audio recording of the session so you can listen to it again and take more time to reflect.

I charge a fixed fee of 375€ (plus VAT if applicable) that is payable beforehand.

So, if you want to quickly unlock a situation you fell into, leave your details here. Once submitted, I will review your answers and come back to you within 24 hours with further instructions (please, make sure to check your spam folder).

2. 365:15

Coaching made simple. Enjoy 1 year of unlimited short calls with me. This product is perfect if you'd like to get coaching but you have a limited budget or you don't want to engage in deep 1:1 sessions.

There are 4 main benefits for you:

Short coaching sessions will force you to set up your priorities and address the most critical issue at the time of the calls
The format allows you to easily integrate a session into your schedule
You remain in control: you decide about the frequency of calls
You leave each call with practical homework

To qualify for 365:15, you must:

Be an entrepreneur; it's ideal for start-up founders, solopreneurs, and freelancers
Limit your calls to 15 mn each
Do your homework before each call
Pay 100% upfront; the price is 1 900€ (plus VAT if applicable)

So, if you want to strengthen your fast strategic thinking, then you should leave your details here. Once submitted, I will review your answers and come back to you within 24 hours with further instructions (please, make sure to check your spam folder).

3. 1:1 Coaching

Here, you will experience the full power of focusing on yourself and your mindset. My 1:1 clients typically engage in a 6-month coaching agreement that includes 12 hours in 1:1 sessions and 3 floating hours (which can be broken down anyhow).

You leave each session with practical homework to make sure you get things done. The homework is your best way to actually see results. Remember, coaching focuses on results!

Starting 1:1 coaching with me is very easy:

a) Leave your details below

Let me get to know you and understand your issues a little

b) I will then send you an email within the next 24 hours with further instructions.

Remember to check your spam folder.