Case Study #2: Structure Your Business

Client name: Coach Joey Ra

Industry: Coaching

Profile: Single Entrepreneur

Challenges:

• Lack of business strategy

• No clear products’ definition, and no pricing structure

• Low clients’ acquisition

• Fighting the impostor syndrome

Solution:

• Preparatory interview with the team to establish 3 Key Success Indicators

• 6 months 1: 1 remote coaching sessions

• 20 hours of business coaching in total

• Continuous support by email and phone between sessions

Results:

• Business strategy in place

• Clear focus on execution with planning

• Structured sales process (e.g. systematic leads' follow-up)

• 5 paid 1:1 clients

• Launched first coaching training course with 6 students

• Increased self-confidence

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"Laurent got me to nail down my niche and constantly think about ideal customers and client acquisition. He allowed me to do it my way, whilst providing a challenge to make sure that I was thinking consciously. Laurent is a very practical no fluff business coach. If you would benefit structure and no-nonsense straight talking business coach, try a session with him."

Joey Ra