Being an entrepreneur is the most exciting and also demanding job I know. 

Entrepreneurship is like a giant iceberg. We only see the tip of it, and we don't realize how big it actually is until we give it a try.

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Entrepreneurs got to wear many hats, acquire many skills, and make many decisions – fast. All whilst under extreme pressure to deliver quality work to their clients, take care of their employees, and maintain a healthy cash flow. 

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Entrepreneurship is a calling.

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No entrepreneurs set themselves up to fail.

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No entrepreneurs believe they can't do it.

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But it happens more often than we'd like to think.

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Why?

Usually, because company's founders have locked themselves into a situation they can't get out of. 

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They know something's wrong, perhaps they've seen some signs or people have warned them, but somehow they don't act.

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Call it ego, fear, or lack of accountability. It doesn't matter. 

 

Because of their inaction, the company doesn't move forward either.

 

The consequences can be devastating. The bigger the company, the bigger the impact (think Nokia or Kodak). 

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That's what I call becoming the main bottleneck in your business, and it's the biggest risk you face. 

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There are many ways you can be a bottleneck, but the price you pay is always the same: you're stuck.

When you're stuck, your business is stuck. 

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That's when I come in.

 

Whom Do I Serve The Best?

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Entrepreneurship has 4 stages:

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Stage 1 – Pre-launch: When you wonder how to do it
Stage 2 – Start: When you get it done yourself
Stage 3 – Growth: When you make sure it is done
Stage 4 – Maturity: When you build an organization that gets it done

 

I mostly work with business founders at stages 1 to 3, when the risk of being the bottleneck in the business is the highest.

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During those stages, the founders (as in the human beings) and the businesses are very much interconnected.

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Simply put, the founders are the business.

 

When the founders are tired, their exhaustion transfers to the business.

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When they’re stretching themselves too thin because they do too many things at the same time, the business stretches too.

 

And, when the business founders don’t perform at their best, their businesses don’t either.

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In other words, when they’re stuck, the business is stuck.

 

But it's also true that strong founders mean strong businesses.

 

And to ensure you're a strong founder you need to:

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• Learn the business skills required to run a company (e.g. sales, marketing, financial management, leadership, etc.),

• Develop the human skills necessary to perform at their best, both mentally and physically (e.g. resilience, discipline, empathy, endurance, strength, etc.).

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How Do I Do It?

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Unfortunately, you can't just 'learn' and 'develop' overnight.

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Of course, these business skills can be taught or outsourced but the human skills are harder to teach and impossible to outsource.

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They need to be nurtured from within: It’s a personal journey and a life-long process.

 

What do I mean by personal journey?

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Contrary to what many people would like you to believe, there’s no secret recipe to success because our personalities get in the way.

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So-called secret recipes always address the business side and provide short-term fixes.

 

I’m sorry to say I don’t have any magic tricks to offer you.

 

I refuse to put my clients in a box.

 

Being an entrepreneur is a mindset, and it’s not built overnight.

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That's why I do the following:

 

• I focus on the human skills: 1:1 personalized coaching spread over 6 months at a minimum. Coaching is an opportunity to zoom out, helping you take a step back, look at the big picture, and focus on what matters most. 

• I focus on the business skills: Customized (remote or in-person) training courses on business topics I master, such as B2B sales, leadership, and financial management.

• I focus on sharing knowledge about entrepreneurship:  I host the podcast Inter:views, Cracking The Entrepreneurship Code. 

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